# Lythouselabs > Lythouselabs builds two products for being found. Glynt is a generative engine optimization (GEO) platform: it audits how ChatGPT, Gemini and Claude talk about a brand, measures its AI share of voice, then does the work to get it named (fixes ranked by impact, GEO-optimised articles, a Reddit and community strategy, an assistant that answers from the audit, and AI-referred traffic from Google Analytics). Beacon, in development, turns a business website into a brand kit and a weekly feed of posts and videos to edit, download and post. ## Products - [Glynt](https://lythouselabs.com/glynt.html): get your brand named in ChatGPT, Gemini and Claude answers - [Beacon](https://lythouselabs.com/beacon.html): turn your website into posts and videos for your feed (waitlist open) - [Glynt app](https://glynt.lythouselabs.com): sign up or sign in ## Learn - [Blog](https://lythouselabs.com/blog.html): GEO and AI visibility guides - [FAQs](https://lythouselabs.com/faqs.html) ## Articles - [How to Get Cited in ChatGPT and Claude: A Practical Guide to GEO](https://lythouselabs.com/blog/how-to-get-cited-in-chatgpt-and-claude-a-practical-guide-to-geo.html): Learn how to get your website cited by ChatGPT, Claude, and other AI models. A practical guide to Generative Engine Optimization (GEO) from Lythouselabs. ## Frequently asked questions ### What does Glynt do? Glynt checks what ChatGPT, Gemini and Claude say when people ask for a recommendation in your field. It shows how often they mention you compared with your competitors, and tells you what to change so they mention you more. It can also write articles for your website, suggest helpful forum posts, and answer questions about your results. ### How does Glynt work? You add your business, your website and the competitors you want to beat. Glynt writes about 30 questions your customers might ask AI, asks ChatGPT, Gemini and Claude each one, and notes which businesses they recommend. You get your score and a short to-do list. Make the changes, check again, and see what moved. ### What is AI share of voice? The share of AI answers in your category that name your brand. If the assistants answer 21 buyer questions and name you in 7, your share of voice is 33%. Glynt measures it for every audit and for each assistant, so you can see where you are strong, where a competitor is named instead, and whether your changes are working. ### Which AI assistants does Glynt check? ChatGPT, Gemini and Claude. Glynt asks each one the same questions so the results compare fairly. With Google Analytics connected, it also shows the visits that ChatGPT, Perplexity, Gemini and Claude send to your site. ### What will Glynt tell me to do? Each check ends with a short to-do list, starting with the changes that will make the biggest difference. Every item comes with simple steps, such as a page to add to your website or a comparison to publish. ### Can Glynt write articles for my website? Yes. Glynt finds the questions where AI doesn't mention you yet and writes articles that answer them. Read it through, make it sound like you, and put it on your website. ### Does Glynt post on Reddit or forums for me? No. AI tools learn from places like Reddit, so Glynt shows you which groups your customers use and gives you ideas for genuinely helpful posts. You decide what to post, and you post it yourself. ### What is Wink? Wink is the assistant inside Glynt. Ask it things like why Gemini doesn't mention you, or what to publish this month. It answers using your own results, not general advice. ### Can I see how many visitors AI sends me? Yes, if you connect Google Analytics. Glynt then shows the visits that ChatGPT, Perplexity, Gemini and Claude send to your website, updated every day. Connecting it is optional. ### Do I need to change my website or install anything? No. Glynt audits the AI assistants from the outside, so there is nothing to install. Connecting Google Analytics is optional and only adds the AI traffic view. ### How much does Glynt cost? Glynt starts with a free trial, then monthly plans by how many prompts, audits and articles you need. Current plans and prices are on the pricing page at glynt.lythouselabs.com/pricing. ### How soon will I see results? Your first audit takes minutes and gives you a baseline. Moving it takes longer: assistants pick up new pages, comparisons and discussions as they are crawled and as their search indexes refresh, which usually takes weeks rather than days. Re-run the audit after you publish and compare. That is how you see what worked. ### I'm a new brand. Do I stand a chance? Yes. Assistants weigh how clearly and specifically a brand answers the question in front of them, not only how long it has been around. A focused brand with clear content on the exact questions its buyers ask can be named alongside much bigger ones. Glynt shows you which questions those are, and who is named today. ### What is generative engine optimization (GEO)? GEO is the work of getting your brand named and cited when people ask AI assistants like ChatGPT, Gemini and Claude for a recommendation. SEO earns a place in a list of links. GEO earns a place in the answer itself. Assistants favour brands that are described clearly and consistently across the web, and that come up in the places they read: your own site, comparison articles, review sites and forums. ### How is GEO different from SEO, and will it affect my current SEO? SEO is about ranking a page for a search. GEO is about whether an assistant mentions you when it writes an answer. Someone might not search "best invoicing software" but ask "I run a five-person agency on retainers, what should I use?", and the assistant picks a few names. The two work together. Clear, specific, well-structured content helps both, and nothing Glynt recommends works against good SEO. ### What is Beacon, and when is it available? Beacon is the second product from Lythouselabs, now in development. Paste your website link and Beacon makes social posts and videos in your style, with fresh ideas each week. You check them and post them yourself. Join the waitlist at lythouselabs.com/beacon to hear when it opens. ### What can Beacon make? Short videos made with AI, animated ads, edits of your own videos, slideshows, posts and stories. It uses the fonts and colours from your website, and you can lock them so your whole team stays consistent. ### Does Beacon post for me? No. Beacon never publishes anything. You change what you like, download it and post it where and when you want. ### Will Beacon surprise me with costs? No. Beacon tells you the price of anything before it makes it. ## Contact - admin@lythouselabs.com